Social Media
& Branding.
A curated overview of creative strategy, branding, and digital storytelling.
ARCHIVE 01
Valenzano BEVERAGE GROUP
SOCIAL MEDIA
ARCHIVE 02
Rutgers GSE
DIGITAL COMMUNICATIONS
ARCHIVE 03
Interfaith Philadelphia
VISUAL STORYTELLING
A closer look at some of the brands, organizations, and ideas I’ve had the opportunity to work with.
THE VELVET TYPE
CREATIVE ARCHIVE
VOL. 01
Valenzano BEVERAGE GROUP
SOCIAL MEDIA MANAGEMENT · CONTENT STRATEGY · BRAND IDENTITY
Social media strategy, content coordination, and digital storytelling across multiple brand accounts.
Valenzano Winery
Sunday Sips
THE VELVET TYPE
CREATIVE ARCHIVE
VOL. 02
Rutgers Graduate School of Education
DIGITAL COMMUNICATIONS · SOCIAL MEDIA · EMAIL MARKETING
Institutional communications, social content, email campaigns, and digital promotion.
THE VELVET TYPE
CREATIVE ARCHIVE
VOL. 03
Interfaith Philadelphia
CONTENT CREATION · VISUAL STORYTELLING · COMMUNITY ENGAGEMENT
Visual storytelling, event communications, and creative content supporting community engagement.
The Art & The Strategy.
STRATEGY & COMMUNICATIONS
- Social Media Strategy
- Content Planning & Calendars
- Campaign Development
- Audience Research & Engagement
- Brand Voice & Messaging
- Copywriting & Editing
BRANDING & CONTENT CREATION
- Visual Identity Development
- Typography & Color Systems
- Graphic Design
- Photography & Product Styling
- Short-Form Video Production
- Creative Direction & Storytelling
PLATFORMS & PRODUCTION
- Meta Business Suite
- Metricool
- Sprout
- Canva & Adobe Creative Cloud
- Mailchimp
- WordPress
- Content Scheduling & Analytics
The Final Word
Good Stories Deserve to be Told.
The story doesn’t end here. Follow along for more thoughts, creative projects, and everything in between.
