The Velvet Type

As Social Media Coordinator for Valenzano Beverage Group, I brought together content strategy, visual identity development, and creative storytelling across the company’s digital platforms.

From establishing typography and color systems to developing promotional campaigns, photographing products, and producing short-form content, my work focused on creating a more cohesive and engaging digital presence while preserving the personality behind each brand.

01.1
Visual Identity & Branding

A recognizable brand is built through the details.

For Valenzano Winery, I developed a more cohesive visual identity across its digital content, bringing together typography, color palettes, and recurring design elements to establish a consistent look and feel.

The goal was to create a visual direction that felt recognizable and adaptable, while leaving room for the personality of different products, campaigns, and experiences.

Color Direction

01

Typography

02

Brand application

03

01.2
Sunday Sips — Product Storytelling

A little color. A little personality. A whole lot of creative freedom.

For Sunday Sips, a wine refresher line under Valenzano Beverage Group, I developed and produced a collection of original product content designed to capture its playful, refreshing personality.

From concept development and product styling to photography, graphic design, and editing, each piece was created with an emphasis on color, composition, and visual storytelling. The result was a collection of content that brought the product beyond the can and into everyday moments.